Indian Designers that have made it to the ‘LVMH’ prize
Celebrating the new and young fashion talent with open arms. The 10th edition of the LVMH prize has been opened to all young designers worldwide, providing them with a platform to nurture their skills and further develop their scope of creativity on an international level. To summarise the conglomerate, Moët Hennessy Louis Vuitton is a French multinational holding company specialising in luxury goods headquartered in Paris. The company controls 60
subsidiaries that operate a chunk of luxury brands such as Dior, Fendi, Givenchy, and many more.
Each year the fashion house takes a sponsorship initiative where they recognize the talent of outstanding designers and the best candidate is selected by a jury of Artistic Directors from LVMH’s Houses. For many years, a lot of Indian designers have participated in this annual celebration to showcase their creativity and art with their own fashion labels. Let’s talk about the involvement of these Indian designers.
Chairperson, Christian Dior
“I can’t believe it’s been 10 years. The number of applicants has increased over the years. This year we received 2400 applications”.
The criteria to enter are straightforward. The competition only invites designers under 40 worldwide, who have produced at least two womenswear, menswear, or unisex collections. The winner is rewarded and supported through the development of their brand.
This year young Gurugram-based menswear designer has made it to the semi-finals with his brand Karu Research. Kartik Kumra is one of the 22 names narrowed down for the semi-finals from a record number of 2400 applicants. The brand focuses on enforcing Indian heritage to modern menswear with the help of master craftspeople. After being recognized by Indian celebrities, athletes, and International artist Lewis Hamilton Kendrick Lamar, and making it to the LVMH prize semi-finals, Karu research has become the hottest name in the fashion circle
Prior to Kumra, only three Indian-born designers had been chosen. Priya Ahluwalia, Supriya Lele, and Kaushik Velendra top the list and have achieved significant success in the industry.
Now Let’s talk MONEY, ‘What happens if you win the prize?’
According to LVMH, the winner of the prize will receive a 2,48,17,800 Indian Rupee grant along with customised support from a particular team within the Group for the growth of his or her company over the course of a year. This support is offered from all the fields of expertise that might interest a burgeoning fashion house (production and distribution, image and communication, marketing, intellectual property, and so on).
LVMH also rewards three young fashion design graduates, offering them the chance to spend a year with the creative team at one of the Group’s Houses.
The semi-final will take place on Thursday 2nd March and Friday 3rd March 2023. Despite the fact that Karu Research advanced to the semi-finals after defeating over 2,000 other designers, do you believe this Indian homegrown brand can win the title?
Let us know your thoughts below!