Olivia Rodrigo: Colour Branding
Olivia Rodrigo evidently seems to be connected to purple. She states “Purple is my favorite color. It represents all things magical, which I love.” The introduction of this color into her branding evokes a sense of empowerment and uniqueness, symbolizing her artistic evolution and journey.
Olivia Rodrigo’s music album and music videos too embrace a distinct purple aesthetic, imbuing her work with a sense of depth and emotion. The album’s tracks, each a narrative journey of love and self-discovery, are enhanced by the enigmatic allure of purple. Complementing this, her music videos feature captivating visuals with purple tones, creating a dreamlike atmosphere that draws viewers into Rodrigo’s world.
Whether it’s the entire set drenched in colour or subtle details throughout the video, This cohesive aesthetic not only enriches the listening and viewing experience but also reinforces Rodrigo’s artistic identity, establishing her as a compelling storyteller in both music and visuals.
While Olivia’s closet spans the full RGB spectrum, shades of purple constantly appear in her wardrobe. Olivia Rodrigo has often been seen sporting iconic purple outfits at various high-profile events. One notable instance was at the 2021 MTV Video Music Awards, where she graced the red carpet in a stunning tube gown with purple net accents. In fact, even for her second Met Gala appearance in 2022, Olivia wore a glimmering violet Versace dress. The monochromatic look was complete with butterfly hair accessories, purple platforms, and smoky purple makeup.
Additionally, Rodrigo has been spotted wearing chic purple ensembles during television appearances, music video shoots, and public outings. Whether it’s a bold statement piece or subtle accents, her penchant for purple clothing adds a captivating dimension to her overall aesthetic.
Olivia Rodrigo’s collaborations with leading brands have resulted in an array of purple products, showcasing her distinct influence with her foot in the door with various industries. Her tech related partnerships with Casetify introduced purple-themed phone cases, and she created a set of purple noise canceling wireless earbuds with Sony.
In the beauty industry, Glossier offered purple-packaged skincare and make-up products. Even in the food sector, Jeni’s Ice Cream joined the trend, releasing a purple-flavored ice cream inspired by Rodrigo’s music and favorite color, delighting fans with a sweet treat in her honor.
By incorporating purple into her visual aesthetic, Rodrigo not only establishes a recognizable brand identity but also communicates a message of authenticity and self-expression to her audience, while also resonating with her fans on a deeper emotional level.
This branding serves as a visual individuality in the ever-evolving landscape of popular culture.